Public Relations: More Than Just a Press Release
While marketing strives to generate sales by increasing awareness of your products and services, public relations (PR) aims to build goodwill by increasing awareness of how your firm benefits the...
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*Customer Spotlight* Lumsden & McCormick LLP Knows Small Touches Make a Big...
We’ve all heard the jokes about Buffalo and snow. But what can snowflakes teach us about CPA firm marketing? A lesson that Maria Gambacorta, Director of Marketing at Lumsden & McCormick LLP, has...
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